In Latin America, a musical genre was created that has touched hearts around the world, with its passionate lyrics and romantic melodies.

The announcement, received with joy and excitement by music lovers, not only highlights the relevance of bolero in musical history but also illuminates the importance of key figures and record labels that significantly contributed to its evolution.

In the realm of bolero, we cannot overlook the monumental contribution of Orfeón and its publishing companies: PHAM, EMROTH, and EMMI; a cornerstone in the construction of this musical genre.

Since its founding in 1948 in Mexico, Orfeón became an essential pillar for the dissemination and consolidation of bolero, catapulting countless artists to fame and bringing these emotive melodies to listeners around the world.

Iconic artists such as Agustín Lara, Toña la Negra, Pedro Vargas, and unforgettable great trios like Los Tecolines and Los Tres Diamantes found in Orfeón a platform that allowed them to express their feelings through music, marking a milestone in the history of bolero. The valuable records of this label became the sonic testament of a golden era, where romantic lyrics and melodic harmonies left an indelible mark on collective memory.

It is fascinating to observe how bolero has transcended borders and endured over time, maintaining its charm and its ability to evoke deep emotions. This distinction by UNESCO highlights the universality of a genre that has touched souls, enamored hearts, and undoubtedly left an indelible mark on the rich musical palette of humanity.